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"El Sabelotío" NAPA

"El Sabelotío" - NAPA TV campaign 
These TV commercials targeted to the Hispanic market aired in 2016. In the spots, a know-it-all (the uncle) was constantly interrupting a father while he was trying to teach his son how easy it is to replace battery and oil in his own car. This was a fun and entertaining way to provide DIYers and car enthusiasts with a quick overview.
Based on this concept, a series of webisodes were created for YouTube also. At the end of the promo a product shot and a call to action were inserted to promote purchase.
To make sure technical details were spot on, a detailed Storyboard was created.
Thanks for watching :)
"El Sabelotío" NAPA
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"El Sabelotío" NAPA

NAPA 2016 TV Spots and webisodes

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